Julayi

Julayi (Telugu: జులాయి) is an upcoming Telugu film written and directed by Trivikram Srinivas. The film stars Allu Arjun, Ileana D'Cruz and Rajendra Prasad in lead roles. The film is being produced by S. Radha Krishna under Haarika & Hassine Creations Banner and is being presented by D.V.V. Danayya. The soundtrack will be composed by Devi Sri Prasad, who previously worked with Trivikram for Jalsa. The film was officially launched on 2 November 2011 at Ramanaidu Studios in Hyderabad. Regular filming began on 14 November 2011. The film will be dubbed in Malayalam and simultaneously released alongside Telugu version as Gajapokkiri. Julayi is scheduled to release on June 2012.

Development

In 2010 after his film Khaleja was released, many reports suggested that Trivikram would work with Venkatesh for his next film. It was reported that the film would start filming in Early 2011. But due to unknown reasons, the project failed to take off. In March 2011, reports suggested that Trivikram had approached Allu Arjun for a film and that Arjun has accepted the offer. Also it was reported that D.V.V. Danayya would produce the film under his Universal Media banner. Dannayya previously made the successful film Desamuduru with Allu Arjun^. It was also reported that Ileana was cast as the female lead and the filming would begin in May 2011. Although there were several reports on when the filming would begin, all proved untrue. In August 2011, it was reported that Allu Arjun has injured his shoulder and went to Australia for surgery on Trivikram's request^. This caused the project to be further delayed. In September 2011, an official statement was released by the producers stating that as Allu Arjun was in Australia for shoulder surgery, the filming would start in late October 2011. It was also announced that the film is being produced by S. Radha Krishna under his Harika & Hasini banner and with D.V.V. Dannaya presenting it. It was also announced that Devi Sri Prasad who had previously worked with both Arjun and Trivikram would score the music. It was reported that both Allu Arjun as well as Trivikram had slashed their remuneration for the film in a bid to bring the production cost down. Finally on 2 November 2011, after months of getting delayed the film was officially launched. It was announced that Ileana was cast as the female lead and the other cast and crew was also announced. On 14 November 2011, filming began in Hyderabad. Although there were many reports that the film was titled as Honey, the director dismissed the reports saying that no decision was taken. In March 2012, it was announced that the film was titled as Julayi^.

Casting

It was announced in September 2011 that Rajendra Prasad was cast for a vital role in the film. It was later reported that Rajendra Prasad would be playing the role of a cop in the film. It was also announced that Sonu Sood was cast as the antagonist in the film. The other cast includes popular Telugu actors like Kota Srinivasa Rao, Brahmanandam, Tanikella Bharani, M. S. Narayana, Dharmavarapu Subramanyam, Brahmaji and Rao Ramesh. It was reported that Mahesh Babu would provide voice over for the film similar to Trivikram's Jalsa^.

Filming

After months of delay, filming began in Hyderabad on 14 November 2011. Scenes between Brahmanandam and Ileana at a hospital in Kukatpally were canned during the first schedule of filming. The second schedule of filming began on 13 December 2011. Filming took place at Ramoji Film City and Sivarla in Hyderabad. In January 2012, action scenes in shivering cold weather were canned at RFC under the supervision of Peter Hein. In February 2012, bank robbery scenes were shot on Allu Arjun and Sonu Sood in Hyderaba. Also in February 2012, more action scenes on Allu Arjun were canned at Chennai Port under Peter Hein’s supervision. In March 2012, filming took place in Visakhapatnam, Andhra pradesh. On 6 April 2012, it was reported that filming of the entire talkie part has been completed and four songs are yet to be canned. On 20 April 2012, it was reported by 123Telugu that the production unit would be traveling to Dubai on 26 April 2012 to film two songs on the lead pair and the remaining two songs would be shot in India^.